There are tons of it cosmetics dupes from the drugstore that you can get for AMAZING prices.
IT Cosmetics’ products are amazingly good quality which justifies their price-point, but who says you have to spend that much money?!
I will be listing the 12 best it cosmetics dupes from the drugstore you don’t want to miss out on, most of which are under $20.
Why spend more than you need to when you can snag one of these gems?
Read on to see which ones are actually worth your cash and which have an equally great it cosmetics dupe for much less.
What is a makeup dupe?
A dupe is basically a product that works just as well as another high-end product but usually costs way less.
So for example: one brand’s mascara costs $30 vs another brand’s mascara is a dupe in formula, color and/or claims and it only costs $10.
It Cosmetics products are amazing quality, but they’re also very expensive.
Because of this there are a lot of it cosmetics dupes that work just as well for much less!
It Cosmetics Drugstore Dupes
It Cosmetics is a brand that offers serum foundation, concealers, brushes, and plenty of other products.
However, their most coveted product by far is their CC cream.
It’s extremely popular for its coverage and its ability to hide imperfections without feeling heavy on your skin.
This post will give you it cosmetics dupes for all of those and more!
Overall, their products are pretty amazing and honestly it’s hard not to want them all.
Their packaging is also really cute and their products actually work and live up to their claims, which is why they’re constantly sold out and have so much hype around them.
Where can you get It Cosmetics?
It cosmetics is sold in its own store and on its website (there are often better deals here than on Sephora).
You’ll also be able to find It Cosmetics’ products at Sephora.
What makeup is comparable to It Cosmetics?
The big question is always: Are they worth the price?
The answer is…it really depends.
It’s kind of like a beauty tax to be honest.
Some people don’t mind spending money on it because the products work for them and they don’t want to fix what isn’t broken.
Or they love the packaging and luxe feel, and don’t mind paying extra for it (which is also totally okay!)
Other people feel it’s not worth it because it feels too expensive and it doesn’t work much better than their drugstore options.
So really, the decision is on you (the customer) to go through some trial and error and do what’s right for your skin & budget.
But a lot of people who love it cosmetics will tell you that they don’t mind it because it’s worth it to them.
That being said, it cosmetics does have some pretty amazing makeup dupes you can find for much less at the drugstore that are very comparable, which I’ll be getting into in-depth in this blog post.
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The Best It Cosmetics Drugstore Dupes:
1. It Cosmetics Your Skin But Better CC Cream vs DUPE: e.l.f Camo CC Cream
What’s the difference between BB cream and CC cream?
BB cream stands for “beauty balm” and is an all-in-one makeup and skincare hybrid that is meant to cut down steps in your beauty routine.
It functions like a primer by helping your foundation glide on smoothly and last longer, gives your skin great coverage, evens out your skin tone, and brightens your skin overall with added skincare benefits.
CC cream is essentially the same thing as BB cream, except it contains added color control (aka “CC”) and is usually fuller coverage (though BB creams can be built up).
Either one a great summer beauty staple that gives skin a flawless look and looks great on all skin tones.
Is it Cosmetics CC cream worth it?
It Cosmetics CC Cream is by far it cosmetics most iconic and best-selling product.
It provides full coverage, comes in 12 shades, and has SPF 50+ for added sun protection.
This anti-aging, hydrating, skin-perfecting and sun protecting CC cream is suitable for all skin types and is oil, sweat, and water-resistant.
Is there a dupe for it Cosmetics CC cream?
The e.l.f Camo CC Cream is it’s a legit it cosmetics cc cream dupe!
It provides the same benefits and performs just as well for a third of the price.
It gives your skin medium to full coverage, feels lightweight on the face, has SPF 30, and comes in 20 shade options!
Both give decent dark circle coverage, have a very similar formula, blend equally well into the skin, give the same natural finish, and have suspiciously close product packaging.
From the beautiful natural finish, sleek packaging & same complexion-perfecting performance to the equally long wear time, this is hands down one of the best it cosmetics drugstore dupes available on this list!
2. It Cosmetics Bye Bye Redness Neutralizing Color-Correcting Moisturizer Cream vs DUPE: Clinique Redness Solutions Makeup Broad Spectrum SPF 15
It Cosmetics Bye Bye Redness Neutralizing Color-Correcting Cream is a lightweight, long-wearing, color-correcting full-coverage and anti-redness color-infused skincare cream.
It comes in three shades, helps reduce the appearance of redness and calms irritated skin, and is very loved by makeup artists and beauty bloggers alike because it provides such great coverage without looking cakey or drying the skin out.
If you’re looking for something with similar skincare benefits and color correction for less, the Clinique Redness Solutions Makeup Broad Spectrum SPF 15 is a fantastic it cosmetics bye bye redness moisturizer dupe that will give you similar results for about 30% less than the it cosmetics price.
3. It Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara vs DUPE: Essence Lash Princess False Lash Effect Mascara
Superhero Elastic Stretch Volumizing and Lengthening Mascara is It Cosmetics’ bestselling mascara due to its super black pigment, ultra curling brush, and superior length and volume ability.
An incredible dupe for it cosmetics superhero mascara that so many people swear is one of the best curling mascaras out there is the Essence Lash Princess False Lash Effect Mascara.
It has the same mega curl, length, and volume triple threat that the superhero mascara does, but for one-fifth of the cost!
4. IT Cosmetics Heavenly Luxe Wand Ball Powder Brush #8 vs DUPE: Real Techniques Powder & Bronzer Brush
The IT Cosmetics Heavenly Luxe Wand Ball Powder Brush #8 is a super soft, rounded, and tapered brush that picks up the perfect amount of powder for the perfect airbrushed look.
While this brush is well worth the splurge if you have the budget, you can achieve the same look with the more affordable Real Techniques Powder & Bronzer Brush, which is a super popular it cosmetics wand ball brush dupe.
It looks, feels, and applies extremely similarly to its more expensive twin.
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5. It Cosmetics Heavenly Luxe Complexion Perfection Crush #7 Brush vs DUPE: e.l.f Ultimate Blending Brush
The It Cosmetics Heavenly Luxe Complexion Perfection Crush #7 Brush is a two in one foundation and concealer brush that so many people swear by for the most perfect application.
If that ultra-luxe brush is out of your price range, the e.l.f Ultimate Blending Brush is a fantastic foundation brush alternative and another one of the best it cosmetics brush dupes.
While it isn’t double-ended, most of the raving reviews for the it cosmetics brush primarily come from the foundation end, so not having that option isn’t a huge deal.
6. It Cosmetics Secret Sauce Moisturizer vs DUPE: e.l.f Holy Hydration! Face Cream
The It Cosmetics Secret Sauce Moisturizer and anti-aging cream is an It Cosmetics’ best seller for a reason.
It comes in a frosted glass jar with a spatula included, has a rich but very light whipped texture for ultimate hydration, goes on smoothly, and doesn’t leave any residue.
While this cream is a little hard to perfectly dupe, a more affordable dupe for it cosmetics secret sauce that is loved by so many people is the e.l.f Holy Hydration! Face Cream.
Both give amazing hydration without leaving skin looking oily, have a non-sticky formula, and are great for all skin types.
This it cosmetics secret sauce dupe is also a heck of a lot more affordable (we’re talking $57 cheaper!!)
7. It Cosmetics Tightline 3-in-1 Black Primer – Eyeliner – Mascara vs DUPE: wet n wild Mega Slim Mascara
It Cosmetics Tightline 3-in-1 Black Primer – Eyeliner – Mascara is an all-in-one and award-winning primer, eyeliner, and waterproof mascara trio that has collagen peptides, is vegan and is formulated without parabens, sulfates, and phthalates.
A great it cosmetics mascara dupe to get the same lash lengthening results for less is the wet n wild Mega Slim Mascara.
The packaging and mascara wand shapes even looks similar, but the it cosmetics tightline mascara dupe is a fifth of the price of the high-end version!
How do you use Tightline mascara?
To get the same tightline effect with the cheaper it cosmetics mascara dupe, gently wiggle your wand at the base of your lashes to gently coat your upper waterline (a.k.a tightlining).
Continue sweeping upwards until you reach the end of your lashes.
Then repeat as many times as desired to get your preferred look.
8. It Cosmetics Your Skin But Better Setting Spray vs DUPE: Flower Beauty Seal The Deal Luminizing Setting Spray
The It Cosmetics Your Skin But Better Setting Spray is a weightless, all-skin-types setting spray that helps support natural collagen production and mattifies without drying it out.
An affordable it cosmetics setting spray dupe for this coveted product is the Flower Beauty Seal the Deal Luminizing Setting Spray.
It provides the same longevity and has a lot of the same qualities as the it cosmetics setting spray, but for half the price!
RELATED POST: 9 Affordable Drugstore Primer Dupes That Are Under $15
9. It Cosmetics Confidence In A Cream Rosy Tone Moisturizer vs DUPE: L’Oreal Age Perfect Rosy Tone Moisturizer
The It Cosmetics Confidence In A Cream Rosy Tone Moisturizer is a skin brightening cream for dull, dry skin that has anti-aging properties and refines pores using hyaluronic acid and collagen.
A cheaper it cosmetics confidence in a cream rosy dupe on the market is the L’Oreal Age Perfect Rosy Tone Moisturizer.
It’s a very popular it cosmetics confidence in a cream dupe because it also has anti-aging benefits and hydrating properties to instantly transform dull and dry skin, for less than a third of the price!
10. It Cosmetics Bye Bye Makeup Cleansing Balm vs DUPE: Good Molecules Instant Cleansing Balm
The It Cosmetics Bye Bye Makeup Cleansing Balm is a non-drying, anti-aging, sulfate-free cleanser that melts away dirt, grime, and makeup without stripping it of natural oils.
The best it cosmetics bye bye makeup cleansing balm dupe out there is the Good Molecules Instant Cleansing Balm.
Both leave the skin feeling hydrated and clean, without a shine or oily finish, and are great for all skin types, including those with sensitive skin.
While both also come in cute packaging with spatulas for hygienic dipping, the good molecules it cosmetics drugstore dupe is less than a third of the price!
11. It Cosmetics Bye Bye Under Eye Anti-Aging Concealer vs DUPE: Maybelline New York Facestudio Master Conceal Makeup
The It Cosmetics Bye Bye Under Eye Anti-Aging Concealer is It Cosmetics’ #1 best-selling, waterproof, most full-coverage, highly-pigmented, and long-lasting cream-based concealer.
It’s totally amazing at covering and brightening dark circles, scars, and blemishes and improving wrinkles overall.
If you aren’t ready to dish out $28 on the it cosmetics bye bye under eye just yet though, grab Maybelline’s Master Conceal Camoflague Stick.
It’s an incredible it cosmetics bye bye under eye concealer dupe and it’s about $20 less than the high-end version.
Both are full coverage, highly pigmented and easily blendable concealers that will cover even the most stubborn spots and dark circles and will last all day without cracking or creasing.
A little goes a long way with both of these concealers as well, so the tubes will last you a super long time!
12. It Cosmetics Bye Bye Pores Pressed Setting Powder vs DUPE: Milani Prep + Set + Go Transparent Face Powder
The It Cosmetics Bye Bye Pores Pressed Setting Powder is a translucent, oil-absorbing pressed powder that smooths skin to immediately minimize the appearance of imperfections and pores.
The Milani Prep + Set + Go Transparent Face Powder is a near-identical it cosmetics bye bye pores pressed setting powder dupe.
It has the same smoothing effect, strong oil control that lasts all day with minimal need for touch ups, and leaves skin with the same beautiful natural matte finish for about a third of the price!
Final Thoughts on the Best It Cosmetics Dupes
The best thing about makeup is that there are endless dupes for just about any product you could ever want.
It Cosmetics may be a household name in the beauty world, but it’s also one of the more expensive lines on the market.
Fortunately, there’s a ton of amazing it cosmetics drugstore dupes out there that provide the same benefits, have some pretty awesome reviews, and help give your wallet a break!
If you have any suggestions or other favorites please feel free to share them with us and our community by commenting below.
Would love to know what else is out there!
If you liked this post, please check out some of my other best drugstore dupes round-ups in the Beauty Category of my blog.