the latest & greatest dupes

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  7 Drugstore Eyebrow Pencils That Rival Luxury Picks

  You're standing in front of a drugstore shelf with two brow pencils that look almost identical, one costs a little less, and you're wondering if the cheaper one will give you that soft, hair-like finish instead of a stamped-on brow. That's the whole problem with drugstore eyebrow pencil shopping now, the aisle is crowded, the…

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  Paraben Free Moisturiser: Safety, Labels & Budget

  You're standing in the aisle, or maybe scrolling past another skincare ad, and paraben free is on every other moisturiser bottle. The label sounds reassuring, but it also leaves you with the exact same question a lot of shoppers have: does this matter, or is it just cleaner marketing on the same old cream? This…

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  8 Simple Pink and White Nail Designs for an Elegant Look

  Love the clean, polished look of a pink-and-white manicure, but not the salon bill or the time sink that comes with it? You're not alone, and that's exactly why simple pink and white nail designs are such a smart at-home win. They read expensive, stay versatile, and can be adapted for everyday wear, weddings, office…

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  14 Best Jo Malone Dupes That Smell Identical

  You know the moment. You spray a Jo Malone tester on your wrist, catch that clean, polished dry-down, then glance at the bottle tag and put it back. That's the whole jo malone dupe conversation in one scene, because the scents are gorgeous, but the price of a full bottle can make even a fragrance…